Engaging and communicating with Gen Z employees
Always engage, collaborate, and encourage candid relationships. Assigning new employees a support group or cohort can make it easier to assimilate into the workplace culture remotely. Or ask them to create their ideal job description (and share that with you) so you can work on a trajectory path collaboratively.
How do I maintain a healthy cross-generational workplace?
The key to a harmonious workplace where different generations can thrive is to identify strategic objectives at the macro and micro level:
- What has worked well for the organization in the past?
- How do we adjust for the future? What are the shifting priorities and how do we integrate evolving values?
As your employee demographic changes, note that Gen Zs and Millennials now make up to 60% of the current workforce, indicating a need to consider gradual shifts in employee policies to offer flexibility and appealing perks.
Also, bear in mind specific limitations. For example, the agriculture and military industry can’t possibly enjoy remote work, so supplement other benefits that can entice and motivate Gen Zs. Remember that even across generations, we have common ground to unify us all: most employees genuinely want their organizations to succeed!
What’s one of your favorite Gen Z-empowering companies? And what in particular do you admire about them?
There are LOTS! But an organization that nails this is Ben & Jerry’s, because they’ve been clearly delivering on their mission statements through their policies—and it really showed with the #BLM movement. With Gen Zs being the most racially and ethnically diverse generation (Millennials being next), they truly care about racial justice. So how Ben & Jerry’s spoke out about the issues, and their actions afterward as an organization… that converted a LOT of Gen Zs as well as Millennials to their side while empowering them (their employees) to speak out about it as well. Seriously, check out their tweets and memes.
Thank you so much for your valuable insights! Any further tips or things to watch out for?
Thanks for having me! Organizations should offer resources and train their leaders to be authentic, transparent, and honest. Keep conversations happening with frequent check-ins and touchpoints! It’s been a difficult time to unify Gen Zs especially in the middle of a pandemic, but the workplace has so much potential to serve as a familiar place of belonging and connection.
Clair helped highlight what leaders need to focus on: unifying employees and achieving organizational goals, rather than micromanaging during challenging situations. As we uncover more about building trust with Gen Zs and continue to learn, don’t forget that employee engagement looks different to everyone. So ask questions, loads of them!
Clair is the principal consultant for Allennials at Work, a consulting firm that specializes in helping medium-large enterprises attract, retain, and engage with top Gen Y + Z talents. Her proprietary frameworks have helped companies decrease operating expenses by 40% while increasing revenue by up to 1000%. In the process, her insights have been featured in the Today Show, Forbes, Entrepreneur, and more. Learn more at allennialsatwork.com.