Rockstar individual contributors aren’t always the best leaders, yet they’re usually the ones who get promoted. So why is that transition from player to leader such a difficult one? Because it’s an entire mind-shift and you have to unlearn so many old habits.

Will Devlin from MessageGears has been through that transition and made it out the other side, but not without some speed bumps along the way. I had a candid chat with Will about why that transition is so difficult and what you can do to help prepare yourself for it. 

We also spoke about why it makes sense for marketing leaders to be a key driver of your internal company culture and why that culture is really the driving force behind your brand.

Give this episode a listen and learn from some of the mistakes Will and I have made along the way.